Client work
For Fort Gansevoort I created a map that would help exhibition viewers understand the town that the artist grew up in
I created a concept for a cohesive set of holiday cards
The final result, designed by the graphic design team:
The process:
Developing this set of holiday cards was a challenging yet valuable learning experience. My task was to identify a cohesive element that could connect three distinct holidays, without repeating themes used in previous years. Through research and exploration, I discovered that light serves as a unifying symbol across cultures and traditions. In Diwali, the flame embodies the triumph of light over darkness. In Christmas, the glow of candles or lights evokes warmth, hope, and togetherness. In Chinese New Year, fireworks illuminate the sky to mark renewal and celebration.
One of the most rewarding aspects of the process was seeing how the design evolved. While some elements of my original concept were carried through, others were thoughtfully adjusted by the graphic design team to achieve the most cohesive and visually compelling outcome. Looking back, I recognize that I could have provided a broader range of inspiration references to support the design process. Nonetheless, I am very satisfied with the final result, and I greatly value the collaborative effort that brought the project to life.