Logo Design
My process of creating a logo.
Prompt: Design a logo based on your initials
My initials: VCH
Step 1: Initial stageSketching out several ideas and modifying each to push myself
Step 2: Developing my favorite ideas
I created these logos in Adobe illustrator to see how they could be brought to life digitally
Step 3: Sharing my logos and asking for feedback
With the help of my peers and professor I decided to go forward with the following logo:
Step 4: Adjusting the logo and trying different colorsI created the logo in three colors. Black, white and a blue because these all felt true to my website at the time that I created the logo.
Step 5: Applying the logo in a design
As an exercise we were asked to apply our design in any context. So I decided to add mine onto a ski pass. My favorite iteration was the sevond one I created.
What did I learn?
-> I really enjoyed sketching out what felt like, hundreds of ideas. It felt like I left no stone unturned. In the future I would od something similar again.
-> I found it challenging to choose one design, so it was helpful to ask peers for advice and constructive criticism.
-> I wish I would have been better at organizing my files back then, because I can no longer find these ski pass mock ups. Thankfully I do still have the logos though. However I think staiyng organized in a project like this with many iterations is what's uper important.